Press Release
PERTH AMBOY – The Downtown Business Improvement District (BID) and Meridian Healthare creating the City’s first “Paint the Town Pink” event. During May, Perth Amboy is brightening its downtown with pink bows and signs to remind everyone that early detection is the best defense against breast cancer. “Paint the Town Pink” raises awareness about women’s health issues, the importance of breast health screenings, and gathers donations for women with scarce resources to get an annual mammography. Mayor Wilda Diaz recently visited the Birmania Salon, 188 Smith Street; Paramount Properties, 184 Smith Street; and Alameda Center for Rehabilitation and Healthcare, 303 Elm Street, to provide these “Pink Partners” with materials provided by Meridian Health. Shown in the photo with “Paint the Town Pink” signs, bows, and tote bags are from left to right: Executive Director of the BID Roxana Troche, Birmania Paulino, owner of Birmania Salon (center of photo), Mayor Wilda Diaz, and James Synder of Paramount Properties, who is on the BID Board. There is still time become a “Pink Partner,” by contacting BID’s Roxana Troche by phone: 734.442.6421 or emailing at rtroche@perthamboynj.org.