Middlesex College in Partnership with Middlesex County Elucidates New Branding Direction and Vision for College

College Logo and Its Expressions Officially Unveiled to the Public

Press Release 3/23/21

MIDDLESEX COUNTY, NJ – Middlesex College, in partnership with Middlesex County, today, officially unveiled the rebranding effort of Middlesex College in a virtual press conference, including a new logo for the institution, formerly known as Middlesex County College. College officials and County leadership spoke to the long-term vision of this new brand identity, first announced by the College in January, outlining its significance within the college community and within the region’s economic growth plans and alignment with the County’s own distinctive brand strategy. A video of the press conference can be found here.  

Middlesex County Commissioner Director Ronald G. Rios and Deputy Director Kenneth Armwood joined Middlesex College leadership, President Mark McCormick; Chairman of the Middlesex College Board of Trustees Dorothy K. Power; and Middlesex College Trustee and Middlesex County Interim Executive Superintendent Kyle Anderson in expounding on the College’s plans to further implement branding changes across campus and throughout the College’s identity.

“Despite such amazing outcomes for our students, there are many in our community who remain unaware of what Middlesex College has to offer,” said President Mark McCormick. “With our new name and rebranding, we aim to spread the word about all that Middlesex College stands for and to help dispel the stigma around attending a two-year institution.”

The development of Middlesex College’s new brand identity followed a similar path to Middlesex County’s brand journey. The County, through a strategic marketing strategy, has been working for the past several years to attract new talent and opportunities to the County, making it a premier destination for individuals to live, work, and play. The College’s own rebranding efforts are directly aligned with such efforts, positioning it to become a leading choice among students in the region.

“The new Middlesex College brand identity perfectly reflects the College’s unwavering dedication to its mission,” said County Commissioner Director Rios. “And every element – from the new name to the new logo and even the new mascot – reinforces the message that Middlesex College is a worthy first choice for prospective students. Just as Middlesex County is a top destination for residents and businesses.”

“Middlesex County shares the College’s commitment to ensuring that an excellent, affordable education is accessible to all, and we recognize Middlesex College as a key pipeline for the talent that will fuel local businesses and help us achieve our strategic, long-term economic development goals,” said County Commissioner Deputy Director Armwood.

“For over 50 years, Middlesex College has provided a high-quality education to hundreds of thousands of Middlesex residents. Our partner in this project has been Middlesex County and its commissioners. And as we transition from Middlesex County College to Middlesex College, we are very fortunate to have the support of the Middlesex County Commissioners,” said Board of Trustees Chairman Power.

“As a former athlete, football coach, and Middlesex College student, I can tell you that the new Middlesex College brand is extremely important in creating school spirit and a sense of pride and camaraderie that propels student life and an athletic program forward. Having a new, exciting brand is something that will bring pride to our campus,” said Trustee Anderson.

In addition to the new logo unveiled today, Middlesex College announced that a naming of the new physical mascot, the Colt, will be chosen following an online poll of the student body in the coming months. The mascot will be used in athletic and campus events, as well as in recruitment and outreach efforts.