Press Release 6/6/18
Sylvia Rapoport
OLD BRIDGE – Sylvia Rapoport, Vice President & Marketing Manager, Amboy Bank, was recently awarded the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.
“We are proud of her earning the CFMP certification, which reflects her experience and depth of bank marketing knowledge,” said Greg Scharpf, Executive Vice President & Chief Retail Banking Officer.
The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the financial services marketing profession, pass an exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components.
Rapoport, who joined Amboy Bank in 2007, has over 15 years of business marketing experience. In her role as Vice President, Marketing Manager, she manages the bank’s in-house agency and is responsible for advertising, public relations, communications and the bank’s marketing research programs. A resident of Holmdel, Rapoport earned a Bachelor of Arts in Computer Science from Rutgers University. She serves as the Chairwoman of The New Jersey Bank Marketing Association and is a member of The NJ Ad Club. She was honored as a Best Marketing and Communications Professional under 40 by the NJ Ad Club and the Jersey Shore Public Relations & Advertising Association.
Financial services professionals, working through ABA, initiated the CFMP certification and seven others in order to establish meaningful standards of knowledge in specialty areas of the financial services industry. ABA Professional Certifications formally recognize those who meet these standards and meet professional continuing education and development requirements.
ABA Professional Certifications promote the highest standards of performance in the financial services industry by validating individuals’ knowledge and expertise. For more information, call 202-663-5092 or visit www.aba.com/certifications.
